You’re incredible at what you do, but your audience don’t understand that - yet.

Find out what level you're speaking to your audience at, and how you can change what you’re saying to make more sales.

You've got followers, but even after reading twenty of your posts, they're probably still not 100% sure what it is that you do for people, because you've utterly bamboozled them with that brilliant brain of yours.

What’s happening is called ‘the curse of knowledge’, where you've been doing something for such a long time, that you simply just forget that not everyone knows what you know, and what now seems basic for you is really complex for someone else.

When you then bring your expert mindset over into your content, you start talking about things from your Level 10 knowledge of it, but your audience is sitting there with their Level 1 understanding, maybe not even fully aware of the problem they've got yet, and you've just confused the hell out of them by bopping them over the head with concepts they've never even heard of.