All Eyes On You

Your hooks need to give your ideal clients enough reason to stop scrolling and pay attention to you, so they can find out what you're going to say next.

Even more importantly, they've got to be interesting and relevant enough to brand new people to get them following you, to grow the pool of people you're able to sell to.

I've pulled together 9 reach-focused hook categories, that all have different reasons to stop someone scrolling - curiosity, proof, disagreement, recognition, usefulness, relatability, aspiration etc. I've then dropped hook formulas in that you can adapt, so that you're calling in more of your ideal clients, before the rest of your content takes over to warm them up and sell to them.